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The proliferation of brands, combined with the financial and PR consequences of a potential rebrand in the event of infringement, has made selecting a trademark trickier than ever. Christina Martini and Virginia Wolk Marino of DLA Piper report.
In the challenging and complex world of life sciences product development, choosing a brand name that survives numerous trademark office and regulatory clearance processes is essential.
An effective pharmaceutical or medical product name can become a significant source of value to companies in this industry, and can serve to both differentiate a product and engender loyalty in a competitive market.
Given the high stakes, pharma companies often retain specialists to help compile lists of names for global legal consideration and brand clearance, a process that usually entails several rounds of searching and often includes both preliminary and more in-depth analyses. Preliminary trademark searches provide a review of nearly identical trademark applications and registrations.
Life Sciences Intellectual Property Review (LSIPR) tracks the increasing challenges for intellectual property specialists in the rapidly evolving world of life sciences. From gene patents to stem cell research, we provide the very best news and analysis.
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Christina Martini,Virginia Wolk Marino, DLA Piper, trademark, brands, USANs, FDA, INNs, life sciences,
