INTA 2026: In-house tips on what to do in London

With the start of the first-ever INTA Annual Meeting held in the UK capital just weeks away, in-house IP counsel share their favourite ways to spend downtime in the city.

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In addition to my meetings at the Excel, I am packing my athletic gear and hoping to fit in some scenic runs. There are some great paths in the famous and historical Royal Parks, including Hyde Park and St. James’s Park, which are all relatively close together and interconnected.

As an American, of course I will feel compelled to be a complete tourist and pose for a selfie in front of the Buckingham Palace gates before turning back to the paths in the parks and next to the Thames.

I also am looking forward to afternoon tea at The Ned, and while there, will try to peek at the famous Vault, which was used in the James Bond film, Goldfinger.

Bjorn Norberg, head of IP, H&M

I like Covent Garden for strolling, viewing people, shopping, eating and drinking. But football is my true passion, and if time allows, I would suggest going to a game. London teams to play home are Brentford (3:00pm) and Arsenal (5:30pm) on Saturday and Chelsea (3:00pm) on Monday. For better availability and pricing check out the Championship games too.

Tara Harris, group IP lead, Nasper Prosus

For a half-day or full-day out in London, I recommend starting with a wander around Borough Market (London Bridge is the closest tube and train station).

It’s a sensory overload in the best possible way, offering great energy and incredible food. From there, you can walk along the South Bank toward Charing Cross, taking in some postcard-perfect Thames views and getting some steps and fresh air.

If you have time, you could pop into the Tate Modern or if you are feeling thirsty, pop into a traditional British riverside pub for an ice-cold pint.

After that, walk towards Covent Garden, which has an amazing buzz, street performances and many great shops and restaurants.

Then, continue through the vibrant energy of Soho and Chinatown, before ending in the West End (if you still have energy) for some shopping.

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